Published by Zach WalkerLieb. Watch the full podcast on YouTube.
Where does AI belong in your business?
AI works best when a company defines the problem and the outcome it wants. Allison Hartsoe and Zach WalkerLieb discuss how business knowledge, customer fit, and human judgment shape those decisions.
Questions for business owners
How should a business choose where to use AI?
Start with the business problem and a measure of improvement. Allison describes how looking at a creative team's time revealed operational constraints. The useful AI opportunity came from understanding how the work flowed and what was holding the team back.
Why does attracting the right customers matter?
Customer fit matters because more customers can also strain your service team. Allison explains that the right customers fit what your business can deliver well. Customer equity helps connect that fit to the future value of the relationship.
How can a business improve visibility in AI search?
Establish a baseline of how AI sees your business, then decide which technical or content gaps to address. Allison emphasizes evidence behind your claims and repeated checks of the answers. Making a site accessible is a starting point; it doesn't guarantee a recommendation.
These answers summarize the conversation. Watch the complete podcast with Zach WalkerLieb.