About
I was 26 when I co-founded a $72M VC-backed company with 230 employees in 4 countries. We were preparing for IPO when the 2000 crash hit. The company I was so proud of didn't make it.
We had been driven by expert opinions without real quantitative clarity. After the dust settled, I had one question: why wasn't there a more scientific approach to building businesses that endure?
I couldn't find one. So I spent the next two decades building it.
— Allison Hartsoe, Founder & CEO
Background
$72M+ raised across ventures
The Age of Customer Equity (2023)
Wharton, Microsoft, Michelin, GSK
MIT Tech Review, Forbes
Leadership
Customer Equity Labs is a focused team of specialists in data science, AI/ML, and customer analytics.
Supported by a team of data scientists and engineers.
2023 BIMA Book of the Year
The playbook for putting customers at the center of business strategy. Covers the methodology behind Customer Equity Labs—why traditional metrics fail, how predictive customer value works, and what it means for enterprise valuation.
Learn more or order →Allison's Customer Equity AI algorithms supported our value creation efforts in Private Equity at EY. She applied her methodology to locate many millions in operational savings at the portfolio level.
Whether you're exploring customer equity for the first time or ready to see what your data reveals—I'd love to hear what you're working on.
