About
Built by a founder who learned the hard way.
Customer Equity Labs is an AI strategy and implementation firm for growing companies. We help the right buyers find you, train teams to use ChatGPT and Claude, and build AI agents that protect customer trust.
I was 26 when I co-founded a $72M VC-backed company with 230 employees in 4 countries. We were preparing for IPO when the 2000 crash hit. The company I was so proud of didn't make it.
We had been driven by expert opinions without real quantitative clarity. After the dust settled, I had one question: why wasn't there a more scientific approach to building businesses that endure?
I couldn't find one. So I spent the next two decades building it.
— Allison Hartsoe, Founder & CEO
Background
3x Founder
$72M+ raised across ventures
BIMA Book of Year
The Age of Customer Equity (2023)
Keynote Speaker
Wharton, Microsoft, Michelin, GSK
Published
MIT Tech Review, Forbes
Leadership
Our team combines data science, AI, and customer analytics to help companies put AI to useful work.
Supported by a team of data scientists and engineers.
The Age of Customer Equity
2023 BIMA Book of the Year
The playbook for putting customers at the center of business strategy. Covers the methodology behind Customer Equity Labs—why traditional metrics fail, how predictive customer value works, and what it means for enterprise valuation.
Learn more or order →Allison's Customer Equity AI algorithms supported our value creation efforts in Private Equity at EY. She applied her methodology to locate many millions in operational savings at the portfolio level.
Let's talk.
Tell us where you want AI to help your team or your customers. We'll help you choose a useful place to start.