ChatGPT / OpenAI
72.12%
ChatGPT leads chatbot referrals.
In August 2026, ChatGPT sent 72.12% of identifiable U.S. AI-chatbot referrals to websites. The next closest chatbot sent 11.68%.
AI Answers
Can your customers find you in AI Answers?
See how your business appears in ChatGPT and Google Search AI, including AI Overviews and AI Mode. You get a competitor read and a prioritized action plan.
Get your baseline for $499
About 15 minutes from you · delivered within one week
The shift
Your buyers no longer choose from ten links.
They ask an AI engine who to hire or what to buy, then get a short list of named recommendations. The AI may cite your website, rely on someone else to validate you, or leave you out. A traditional ranking report won't tell you which one happened.
Where we measure
Two ecosystems matter most for website discovery.
AI Answers measures ChatGPT/OpenAI and Google Search AI because those are the places most likely to shape what buyers see and which websites they visit.
Google Search AI
AI Overviews and AI Mode sit inside search.
These are Google Search surfaces, separate from the Gemini chatbot. They can change which sources buyers see and where they click, so we measure both.
| AI chatbot | Referral share |
|---|---|
| ChatGPT | 72.12% |
| Google Gemini | 11.68% |
| Microsoft Copilot | 7.95% |
| Claude | 4.44% |
| Perplexity | 3.74% |
Source: Statcounter Global Stats, all platforms, United States, August 2026. This chart covers identifiable chatbot referrals. It does not count Google AI Overviews or AI Mode as Gemini traffic.
What you get
Five answers you can use.
- How your company appears for the questions your buyers ask, including where you're named, linked, or missing
- Whether AI can reach your site and what it understands about your business
- Which questions you can win on your own site and which depend on other people citing you
- Which AI Answers your competitors are winning and how much of their lead holds up across repeated checks
- What to do next, in priority order
Built for growing businesses
You don't need an SEO team to get a useful answer.
AI Answers is for owners and teams at growing companies, as well as local professionals, agencies, and B2B firms. If referrals and reputation drive your revenue, this report will show whether AI can see the proof your buyers already trust.
Proof
Luxury real estate: an 11-point AI-visibility gain in two weeks.
An emerging luxury real estate brand in the $5M+ market was award-winning with buyers — but unseen and untrusted by GenAI, with technical issues quietly blocking performance. We mapped the technical and content gaps, made the fixes, and the lift showed up almost immediately in Google Search Console.
- 20% SEO performance increase in two weeks — work that normally takes 90 days
- An 11-point jump in AI-visibility score, validated in Google Search Console
- Roughly 20% revenue recovery from demand that was leaking to AI Answers
Allison carefully outlined both technical and content solutions, then handled the changes — which to our great surprise delivered an 11 point increase in two weeks.
Review more customer equity results or meet Allison Hartsoe.
How it works
See where AI recommends you and what to do next.
1
Tell us about your buyers
Answer a short set of setup questions. Most owners finish in about 15 minutes.
2
We build your baseline
AI Answers checks ChatGPT, Google AI Overviews, and Google AI Mode, then reviews the sources behind the answers.
3
Get the report
You receive the findings and an ordered action plan, so you know which changes to make first.
Optional subscription
Keep watching the answers that influence who gets picked.
The $499 baseline is a complete, one-time report. If you want ongoing help, add a subscription. We continue to monitor your AI Answers presence and show what changed. Then we help you choose what to improve next. You get proactive guidance with the measurement. The subscription starts only after you receive the baseline.
FAQ
Questions, answered.
What is AI Answers?
AI Answers assesses how your business appears when buyers use ChatGPT, Google AI Overviews, and Google AI Mode. The report shows where you're named, linked, or missing and what to do next.
Is this a consultation or an audit?
It's a paid measurement product. You spend about 15 minutes on the setup questions. We measure your AI Answers presence, then send a written baseline and prioritized action plan within one week.
Why should I allow a week?
Results can change from one check to the next. We repeat the checks, review cited sources, and compare competitors before writing the action plan. Allow up to one week for that work.
What happens after the baseline?
The $499 baseline is a complete, one-time report. If you choose ongoing monitoring, Customer Equity Labs stays involved. We keep watching your AI Answers presence and let you know when something meaningful changes. When we see a gap you can close or a question you can win, we help you choose what to improve next. You get the measurement plus a person helping you turn it into action.
Which AI systems do you cover?
ChatGPT and Google Search AI: AI Overviews and AI Mode.
Your intake
Tell us what your buyers ask.
This is what makes the report yours. The questions we test come from your answers. Rough is fine. Fragments and bullets are welcome. If a question doesn't apply, say why in the answer.