AI for businesses that grow on relationships
Help more customers choose you. Give them reasons to stay.
Customer Equity Labs helps growing companies use AI to protect and grow revenue. We help the right buyers find you, train your team to use ChatGPT and Claude, and build AI agents around the trust you've earned.
Why now
AI changed how customers find you. Most businesses haven't caught up.
Buyers ask ChatGPT, Claude, and Google's AI who to hire and what to buy. Your business needs to show up for the people it can serve well. We start with that fit, then help you use AI in ways that strengthen the customer relationship.
Three ways to start
Choose where AI can help now.
Start with the decision in front of you: help buyers find you, help your people use AI well, or help customers get useful answers.
AI Answers
Help the right customers find you.
Start with a $499 baseline for one offering and the buyer you want to attract. We check ChatGPT and Google Search AI, then send a prioritized plan within one week.
For local pros, agencies, and any business whose buyers now start in AI.
Start with AI Answers →Team training
Help your people use AI well.
Practice using ChatGPT and Claude on your team's work, within your approved tools and policies. Choose AI Foundations 101 and 201 or Delegating to AI 301.
For growing companies, agencies, faculty, and leadership teams.
Explore team training →Trusted AI Agents
Automate without losing the relationship.
We build AI agents that handle real customer work — and keep your voice, your judgment, and your customers' trust intact. Automation that earns loyalty instead of spending it.
For service businesses ready to scale without going cold.
Explore Trusted AI Agents →The Approach
Your customers and your team build value together.
Customer relationships have future value. Your people bring the knowledge and judgment that help those relationships grow. If AI frees up time, what should your people do with it? Start with the work that helps customers choose you, get the help they need, and stay.
Why listen to us
Two decades turning customer relationships into enterprise value.
Founder and CEO Allison Hartsoe has spent more than 20 years in customer analytics, including AI, Data & Analytics work at EY. She wrote The Age of Customer Equity. That experience guides our AI work: start with what customers value, then choose where the technology can help.
Read Allison's interviews on AI and customer value →
Allison provides an MBA in customer-centric marketing and company leadership.
For PE & private-company leaders
Already thinking in enterprise value and exit multiples?
For private-equity firms and the companies they back, we turn transaction data into a forward-looking view of customer-driven value — customer by customer. The deep end of the same idea.
Not sure where to start?
Book a 30-minute call. We'll point you to the one move that matters most for your business right now.